In Any Colour
There are few things that paint can achieve. It can hide cracks on a wall but not the severity of the cracks. It can turn ugly structures into beautiful ones which’s value does not really improve but which can be delusion enough to warrant a higher currency while they shouldn’t. Paint can create colour that later becomes a multi-million rand identity. The Kaizer Chiefs’ black and gold colours are worth hundreds of millions on the market. Reportedly, Vodafone had to pay tens of millions to Cell C to have exclusive rights to use RED as the colour of their trademark. Cell C had no option but to shift to BLACK - which is perceived to be a negative colour.